Strategic Digital Marketing
You’re busy running a business. We make it simple for you to build your online presence. We create customized marketing campaigns based on your goals.
Google Pay Per Click Ads
When people are looking for your products or services, make sure your business shows up in search results.
Finding good help is tough these days. We will come up with a plan to get your business in front of the right people looking for a job.
Email marketing is one of the best ROI tactics and it’s especially important today with many privacy measures being put into place.
Search Engine Optimization
Optimizing your website to rank higher on search engines can bring a huge boost in website traffic.
Video Production Services
They say a picture is worth a thousand words, so how many words is a video worth?
YouTube & Streaming Services Advertising
Video ads are more compelling and create more engagement, period. Get your promotional video in front of the right audience with the right targeting parameters.
Social Media Ads
Get your message in front of the right people by leveraging an extremely powerful targeting platform.
Having a fast, highly converting website is the foundation to building a strong online presence. We will build you a beautiful site to help you attract more customers.
Online Reputation Management
Studies show customers will visit multiple sources for reviews and insights before choosing a business. Make sure you optimizing your online reputation.
Strategic Digital Marketing and our Approach
Strategic Digital Marketing works with clients in nearly every industry. Specializing in hospitality, S.D.M. has helped businesses through the incredible challenges facing tourism over the last couple of years. The way people are finding your business has changed drastically over the last five years. The pre-purchase research is happening online today. Not having a strong online presence causes you to miss out on the largest pool of customers available. If you need to find a way to get your business in front of the right audience, this is where we come in! S.D.M. will schedule a kick off call with your team to understand your business goals. We start with research to build our strategies and specific tactics to accomplish your goals.
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The Nonantum Resort
Before founding S.D.M. Rob spent five seasons as the Director of Marketing at The Nonantum, gaining valuable experience in tourism marketing, weddings and events, restaurants and revenue management for hotels. The resort saw record breaking sales, and built up their marketing content for future campaigns. Video marketing was a major point of emphasis for the resort. In 2019, Rob was named the “Rising Star” in the industry by Hospitality Maine.
Bliss Wedding Show
The Bliss Wedding Show is one of the most stunning wedding shows in New England. SDM worked with Bliss to build a new website and promote ticket sales with Google Ads and Social Media ads. The event had very strong attendance and received excellent feedback from vendors and guests alike.
Seesaw’s Lodge is the perfect Vermont getaway. With luxurious accommodations nestled in between three major ski resorts, Seesaw’s has seen excellent growth working with SDM by increasing their online presence. From digital advertising campaigns, website design, and business analytics, S.D.M. offers a personalized approach to help attract more customers.
Real Maine Weddings
The premier wedding resource in the state of Maine, Real Maine Weddings looked to S.D.M. to help build their re-branded website. Based on business strategy sessions and website analytics, a new look and feel for the site was chosen.
The Commons at Central Hall
The Commons at Central Hall needed a website that was easy to edit but complex enough to promote local events and program offerings. Migrating their site from one hosting company to another, while transferring their well known domain, S.D.M. handled the “techy stuff” so their staff could focus on running the business.
Serving in our communities is very important to SDM. Working with Wellspring in Bangor, ME started many years ago, promoting their 5k race for recovery.
Now serving on the Board of Directors, SDM founder, Rob Labelle helps the board in the development committee and the strategic planning committee.
Any Tree Outdoors
This passionate outdoors company project was a complete branding and online presence build from scratch. From conception to launch S.D.M. offers turn key marketing plans. SDM created a website, social and search ads along with video production services to drive visitors to the site.
Aquaboggan was looking to increase their visitors to the park in a highly seasonal business. SDM started with market research to reccommend digital campaigns. Google and Social ads are driving traffic to their site which in turn brings more visitors.
Maine Beaches Association
Serving on the Maine Beaches Association, Board of Directors, SDM founder, Rob Labelle has offered guidance while serving on the Marketing Committee. Offering a digital perspective on the Board, the association has implemented a number of tactics helping drive visitors to the State of Maine in the beaches region. The association is made up of members from the Chambers of Commerce in the region. Rob served for 5 years on the Kennebunk Chamber of Commerce and was the chair person for the destination marketing committee.
Woodfords Family Services
Woodfords wanted to try to increase their online presence to provide quality care to people with special needs and their families in Maine communities.
SDM offered digital consulting along with online ad campaigns.